October '17 - Eindhoven
Creative Food Studio x AnoukxVera
During Dutch Design Week 2017, Creative Food Studio and AnoukxVera welcomed spectators to a collaborative exhibition at the VDMA building where they challenged your perception of traditional dining and whereáll your senses were stimulated in a unique way.
In this Memory Shopfashion designers, chefs, graphic designers, interior designers and ceramicists joined forces to bring your experience of dining to a higher level where curiosity, enthusiasm and marvel carried the upper hand. This experience could even be taken home, because all exclusive designed items in this Memory Shop werefor sale during the exhibition and are now available online.
Next to the exhibition, an exclusive gastronomical 8 course food experience took place during the Dutch Design Week where quests were explorers that experienced how the boundaries between food and design faded and the two components merged to form a visual spectacle.
Naresh (Creative Food Studio): “People love to eat in restaurants, myself included. But how do you experience this when everything you eat, see and feel unites and shapes the entirety? The focus is not only on the food, but every detail stimulates your senses; from the ceramics and the furniture to the clothes of the staff.” Anouk and Vera continued: “Wewant everything to come alive. Every detail of this experience has been designed to do just that, to experience every dish from your head to your toes. We changed the décor, fashion, ceramics, light, food and visuals to express the storyline of each course.”
Fluid Fire, Green Screen Square and Pastel Pastry Club; the culinary language on the plate was shaped by the unique alphabet of 15 local designers, most of them recent Design Academy graduates. Their motto: “Teamwork makes the dreamteam”.